What is Drip?

Drip is a sophisticated email marketing and automation platform designed primarily for e-commerce businesses, digital marketers, and entrepreneurs who seek to create personalized and engaging customer journeys. Launched in 2013, Drip has positioned itself as an ECRM (E-commerce Customer Relationship Management) tool that focuses on leveraging data to drive sales through tailored email campaigns and automation strategies.

Drip stands out for its focus on leveraging customer data to create automated, personalized marketing campaigns that not only engage customers but also drive e-commerce sales. Its comprehensive set of features, combined with a focus on e-commerce integration and automation, makes it a powerful tool for businesses looking to enhance their digital marketing efforts and improve their overall customer experience.