What is Google Ads?

Google Ads (formerly known as Google AdWords) is a comprehensive online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user actually clicks on their ad. Google Ads is a powerful tool for driving targeted traffic to a business’s website, enhancing their visibility, and ultimately increasing sales.

Google Ads is essential for businesses looking to reach a broad or highly targeted audience efficiently. Its extensive reach and powerful targeting options make it one of the most effective tools for online advertising.