What is Later?

Later is a marketing platform for social media that focuses primarily on visual content, helping businesses, influencers, and marketers schedule posts, analyze their performance, and manage their content across multiple social networks. Originally launched in 2014 as “Latergramme” with a specific focus on Instagram, Later has expanded to support other social media platforms like Facebook, Twitter, Pinterest, and TikTok, making it a versatile tool for comprehensive social media management.

Later is highly regarded for its focus on visual scheduling and ease of use, making it a preferred tool for businesses and creators who rely heavily on visual content. Its suite of features supports efficient planning, execution, and analysis of social media strategies, particularly for Instagram but effectively extending across multiple social platforms.